NRF 2021- “I need it right away and nearby!”

With the health crisis, local and proximity-based searches are becoming the rule on Google. Buying a product that is already close to home “OK Google. Find me an open flower...

2020 has been no gift for Santa Claus

A combination of unprecedented factors has considerably hampered the sales dynamics of the Holiday season. And yet in all this confusion, and at the heart of this time shaken by...

AliExpress Paris pop-up store

    The Chinese e-commerce giant AliExpress has recently opened a pop-up store at the heart of Les Halles in Paris. Jean-Marc Mégnin, Managing Director of Altavia Shoppermind, gives us...

Figure of the week: 67%

According to figures from the We Are Social annual report; the digital data Bible, 40,000,000 French people aged 15+ bought something or paid a bill online in 2019. That’s 67% of...

News: The opening of the 500th Action store

Founded in the Netherlands in 1993, distributor Action has enjoyed spectacular success in Europe, and particularly in France, where it has developed quite a presence since 2012. In fact, the...

Word of the week: DNVB

DNVB. Many have heard this acronym but do not necessarily know exactly what it stands for. Andy Dunn, co-founder of jeans brand Bonobos, coined the term Digital Native Vertical Brand...
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